Speaking in 3rd person Charles Ballard has a wealth of experience, working in the programmatic sphere for the best part of 12 years now. Beginning in agency, and helping to set up British Gas first steps into Programmatic (we salute you DBM) then moving over to publisher side working for Digital Box Ltd and Rakuten Advertising. With him just ending his current time working for Coca-Cola as a contractor on the marketing team.

Over those years, he has gained extensive experience in multiple platforms specialising in DV360, The Trade Desk and Amazon. It has meant he has been able to work with many SSPs including Magnite, Equativ, Criteo, RTB House amongst many others (including numerous that no longer exist or are on their 4th name change)

Charles has been very fortunate to work on some huge accounts and also worked in many areas of programmatic, including planning/activation. Publisher-partner relations managing the adstack and creating meaningful relationships with multiple SSPs and now in a more consultancy role making sure that plans are activated correctly and also possible data (including first party data) is used in the best possible way